HOW TO NAME A NEW COMPANY?


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We are starting a new business aimed towards middle to upperclass clientele. It is a childrens furniture business. I know there are companies out there that you can hire to create a name but we are on a tight start up budget so that is not an option. The products will be eco friendly..do you think we should state that in the name? Anyone have any expertise in this area? I have heard that cliche based names are not good. I also looked at the competitions names and they all seem to be short and foreign sounding. This will be an American based company actually made in America (a rarity, sad to say). The other hard thing is the name can't be taken and the website has to be available. Any ideas we would much appreciate!